Exuding camaraderie in the Southern states is, quite frankly, a bit ostentatious. Here, autumn heralds the arrival of football season, igniting fervent festivities every Saturday, featuring some of the nation’s finest tailgate parties and the most fervent supporters, who turn up in full team regalia. Yet, in the South, it’s not merely about donning a jersey. The attire for game day is almost a sport in itself, whether you’re cheering on your squad on the Quad, at the Grove, between the Hedges, or in Death Valley.
Whether you’re embarking on another football season or preparing for your maiden Southern football experience, here’s what you need to know about game day fashion in the South, complete with tips, cautions, and unspoken etiquette.
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Expect to see everything from timeless, no-nonsense jerseys to sundresses, sparkling jewels, cowboy boots, blazers, and bow ties. School colors are always revered, often in a manner that outsiders might find excessive for a mere football game. Yet, to us, it’s never merely a game.
This time-honored rule has been somewhat relaxed by most, but it’s always been a notable exception during football season. With many Southern teams embracing white as part of their school colors, it’s best to opt for a white ensemble over the opponent’s colors, particularly if you’re backing a school with hard-to-find hues. (We’re talking about you, University of Tennessee orange.)
It’s not entirely unusual—especially on state rivalry weekends or at secluded tailgates at someone’s residence—for fans from both teams to be invited to the same tailgate. That’s when our rigorous Southern etiquette training kicks in. Both factions can coexist harmoniously while wearing their colors, as long as no one arrives in an over-the-top costume to provoke a reaction.
In certain schools, tailgating has evolved into a full-fledged social event, with some tailgates earning reputations as the most spirited or lavish (complete with chandeliers, tablecloths, televisions, and more). Sometimes, an invitation to a sought-after tailgate signifies that everyone is expected to dress to the nines, including bow ties. Bear in mind that you might want to join in, but a jersey is always a welcome sight.
Southern Living, September 1968
Game days in the South kick off in August, amidst the oppressive heat and humidity, and often linger through September, October, and sometimes even into November. To endure a full day of tailgating and stadium seating, preparation is key. Clothing that doesn’t reveal sweat is paramount, and you’ll also want to consider sunscreen, hats, sunglasses, and any other heat-beating essentials.
Yes, everyone will be as overheated as you are—but they’ll still be decked out in style and relishing every moment of it.
