The ’60s and ’70s are making a significant comeback, particularly in home decor and fashion. A color that was quite popular during those decades has resurged in popularity—brown. Though it might remind you of your grandmother’s house, the current iteration of brown shag rugs, wood paneling, and laminate floors is a far cry from the latest designs aiming to re-introduce this color with a fresh, contemporary twist.
Liz Hoekzema, the creative director and co-founder of KLH Homes in Michigan, expresses a fondness for brown’s ability to complement other hues effectively. “Our studio appreciates the warmth it brings, contrasting so beautifully with colors like serene blue, celery green, or a splash of persimmon,” she explains. Moreover, “it just has that natural grounding feel,” she adds.
For those contemplating a brown infusion in their living spaces, we’ve curated a selection of designer images that showcase the art of using brown in modern and chic manners.
Checkerboard tiles, a timeless design, have experienced a remarkable comeback in recent years. KLH Homes’ bathroom, featuring brown and white tiles paired with light blue sconces—a combo that’s also on the rise—produces a fun, cool ambiance that adds a touch of flair.
For those who are hesitant about brown paint or tiles, incorporating the color through furniture is an excellent alternative. Natural materials like leather and wood are straightforward options, but in KLH Homes’ room design, a blend of these materials with brown upholstered items adds a range of colors and textures. This technique transforms a white space into one brimming with impact and interest without requiring a radical transformation.
Kelly Marshall, the Prop Stylist, Sophia Pappas, highlights Designer Alvin Wayne’s innovative use of brown paint in a primary suite designed for the 2025 Real Simple Home. Using a textured Venetian plaster application from Valspar, Wayne proves that the earthy neutral can stand alone as a bold statement without the need for excessive decor.
A bar area we can’t resist is one KLH Homes has crafted, featuring a reddish-brown palette in two materials—tiles and paint—for a striking visual contrast. The wine rack complements the color scheme, and we’re smitten with the trendy wavy shelves.
Are you planning a bathroom renovation? KLH Homes offers inspiration by tiling showers or baths with warm brown zellige. “The texture of the brown tiles can evoke the feel of tree bark, while a rich, deep brown can offer the comfort of a steaming cup of coffee,” says Hoekzema.
House of Rolison, an L.A.-based design duo, presents a charming kitchen that demonstrates how neutrals can be dramatic. The deep brown tiles create intrigue, and the unique pulls, sophisticated stone backsplash, and plush stools make for an exceptional space for cooking or hosting.
Following the reign of lighter woods in design, richer tones have made a comeback, and we’re embracing them. Whether it’s staining furniture a deeper shade or appreciating original features like beams, these deep colors will introduce a cozy, moody vibe to any space.
